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Creating effective Amazon Storefronts with Noah Wickham
Welcome to another episode of the Amazonia YouTube channel! In today’s video, we are joined by Noah Wickham from My Amazon Guy, an expert on all things Amazon. If you’re an Amazon seller looking to optimize your storefront and convert more shoppers, this video is packed with essential insights into creating and maintaining effective Amazon storefronts. In this episode, Noah breaks down the importance of Amazon storefronts for brands of all sizes. He compares the unique advantages of having a well-designed Amazon storefront versus just selling through a product page, emphasizing how it allows you to capture your audience’s full attention without competition. Noah explains what makes a good storefront, using real examples to illustrate best practices, from effective layout strategies to avoiding common mistakes. He also touches on mobile optimization, which is critical, given that a large percentage of shoppers browse Amazon on their phones.
Check out Noah’s recommended tools and resources at My Amazon Guy’s official website: https://myamazonguy.com
Will Haire – How to Use PPC & DSP to Boost Sales
How to Use PPC & DSP to Boost Sales with Will Haire – In this episode of the Amazonia PPC YouTube channel, we’re joined by Will Hair from BWI’s agency to discuss the powerful combination of PPC and DSP advertising on Amazon. With over a decade of experience in Amazon advertising, Will shares invaluable insights on leveraging both platforms to maximize sales and brand awareness.
Will begins by introducing his background in digital advertising and his agency’s role in managing over half a billion dollars in sales on Amazon. He then dives into the agency’s approach to using both PPC and DSP for the majority of their clients, explaining their bottom-up strategy that starts with PPC and layers DSP for remarketing and broader audience targeting.
The conversation covers various aspects of DSP advertising, including:
▪️ When brands should consider adding DSP to their advertising mix
▪️ Minimum spend requirements for DSP campaigns
▪️ Strategies for beginners in DSP advertising
▪️ The importance of having a brand website for data gathering and credibility
▪️ Differences between on-Amazon and off-Amazon targeting in DSP
▪️ Advanced audience targeting capabilities
If you would like to connect with Will you can check their website: https://www.bellavix.com/ Or via the LinkedIn profile: https://www.linkedin.com/in/willhaire/
Balancing motherhood and entrepreneurship with Elizabeth Green
In this insightful episode, we dive deep into the challenging yet rewarding world of balancing motherhood and entrepreneurship with our special guest, Elizabeth Green from Junglr. As a co-founder of an Amazon advertising agency and a mother of six, Elizabeth brings a unique perspective on managing both family life and a thriving business.
Elizabeth shares her journey of building a successful agency while raising a large family, offering valuable insights into the art of “rolling with the punches” and adapting to unexpected situations. From handling live calls with unexpected interruptions to living in an RV with a family of eight, her experiences highlight the importance of flexibility and resilience in both personal and professional life.
The conversation explores the challenges of managing large product catalogs and complex ad accounts, with Elizabeth providing expert advice on prioritizing tasks, setting clear goals, and developing effective strategies. She emphasizes the importance of understanding brand objectives and asking the right questions to create tailored advertising approaches that align with overall business goals.
Removing Negative Reviews with Danan Coleman
Removing Negative Reviews with Danan Coleman – in this value packed video, Danan shared insights and methods on removing Negative Reviews on Amazon.
In this eye-opening video, we dive deep into the world of Amazon review management with special guest Danan Coleman, a seasoned Amazon seller and reviews expert. Discover the secrets to protecting your brand, improving your ratings, and boosting your sales on the world’s largest e-commerce platform.
Contents:
0:00 – Introduction
2:20 – Dan’s background and expertise
3:54 – The devastating effects of negative reviews
5:00 – Defining ratings, reviews, and critical reviews
6:50 – Amazon’s star rating system explained
9:07 – Identifying common review violations
11:41 – Understanding the integrity of reviews
14:00 – Examples of non-product reviews
15:32 – Unsolicited medical advice in reviews
16:46 – Return policy issues in reviews
18:16 – Black hat tactics: Fake reviews exposed
19:38 – Successfully removed review examples
20:48 – Key tips for removing negative reviews
27:20 – What to include when contacting Amazon
30:22 – Main takeaways
32:54 – Black hat tactics to watch out for
ZonRanker interview with Amazonia PPC
In this episode, we are talking with the founder of the ZonRanker tool, Jason Landro.
1. Jason tells us his story of how he started selling on Amazon, what mistakes they made and the lessons they learned from them, which enabled them to build and scale a big Amazon FBA business.
2. When scaling the account Jason noticed that there was an open need for streamlining the process of product launch and decided to build his tool.
3. We talk about various topics related to product launch: search-find-buy sequence, and two-step URLs
4. We talk about this tool’s features and pricing as well as show examples of how simple a product launch is when using this tool
5. Jason shares his views on the most important things to keep in mind when doing a product launch and his tips on scaling an Amazon FBA account
Amazon PPC with Abe Chomali – Standard Campaign Setup, Catch-all Campaigns, Product Targeting
In today’s interview, I chat with Abe Chomali from xpstrategy.com
Abe shared with me a couple of important tips and tricks on Amazon:
1) Abe shares his rich experience with selling online even before the internet came along 🙂
2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:50
3) standard campaign setup that they use to figure out where the product fits in the marketplace 11:19
4) The concept of “catch-all” campaigns explained in detail 13:03
5) Abe’s advice regarding product targeting 22:15
6) Profit-first approach to advertising 28:30
7) Abe’s impressions from the ASGTG event this year 35:10
8) Perspectives of listing on Walmart this year, and the insights on upcoming e-commerce platforms – Walmart and Google 45:20
Join the ASGTG community by following this link: https://www.asgtg.com/join-asgtg/
India Sourcing Trip – Interview With Meghla Bhardwaj about Sourcing from India
In today’s interview, we chat with the sourcing expert Meghla Bhardwaj.
Topics we covered:
– changes in the market landscape with the new tariffs for Chinese imported goods
– what are the advantages of sourcing from India
– how to find export-focused suppliers who design products suited to the western taste
– how to search for Indian suppliers online
– how to source on trade shows and what are the advantages of doing it personally
– what product categories are the best for sourcing from India
– what product categories you currently cannot source from India
– challenges of sourcing from India
– cultural differences to keep in mind when sourcing from India
– India Sourcing Trip – how it started and when it will happen this year
– ebook with basic information on how to source from India
Download the exclusive India sourcing guide for Amazon and online sellers here: https://www.indiasourcingtrip.com/optin29280931
Product Listing optimization with Mac Schlessinger
In this episode of FBA Spotlight Mac Schlessinger talks about best practices for product listing optimization coming from his rich background of 8 years selling on Amazon and optimizing product listings for other sellers. Learn from the best – as Mac breaks down PL optimization by each stage of the process including optimizing titles, bullet points, product description, A+ content, images and more.
Learn how to ensure you get the initial click on the search results page, how to make sure your listings are TOS compliant, how to speed up the process of getting A+ content even if you’re still waiting for your trademark, and how to avoid some of the most common mistakes in your listing optimization.
Subscribe to Mac’s newsletter to hear the latest news in Amazon space: http://eepurl.com/de6nr9
Get in touch with Mac on WhatsApp: https://bit.ly/37AXCXb
Product Targeting Strategies with Elizabeth Greene
In this episode, my colleague Elizabeth Greene from Junglr agency shares the latest strategies for product targeting coming from her experience.
Topics we cover in this video:
1) comparison of results between category level and ASIN level targeting
2) how to run an auto campaign to discover whether product targeting or keyword targeting would work better for your product
3) learn the workaround way for negating products from product targeting campaigns
4) why is it recommended to target your own products?
5) how to decide which products to target
6) methods for targeting by brand and age range
7) selling complementary products through product targeting and unlocking the upsell potential for your product portfolio
8) methods for stealing market share from competitors
9) first results of using product targeting with sponsored brands campaigns
Have any questions? Contact Elizabeth at https://www.junglr.com/
Inventory management with Michael Weir
In today’s video my guest Michael Weir from Inventory Boss, talks about the best ways to logically approach inventory management.
Michael has created a software followed by training for Amazon Sellers to get a hold of their inventory. I went through the whole course and I highly recommend it. Too many sellers focus on the front end: PPC, listing optimization, algorhitm, etc. but not a lot of them focus on the business operations such as inventory management, where true money really is made or lost.
Stop running out of inventory and cash flow, stop paying expensive air freight fees. Never order too much inventory again and start making decisions backed up by data calculated with mathematical precision.
Learn about the main 7 steps of managing inventory: your reorder point, seasonality index, forecasting your future demand, manually adjusting future events, economic order quantity calculations, balancing your warehouse stock with your FBA stock, and consolidate your shipping accordingly.
Enroll in the course for free on Michael’s website: www.inventoryboss.com
Amazon Inventory Management Tips with Orion Avidan
Today’s guest was Orion Avidan, the inventory balancing expert from Israel with 10 years of experience. Orion shared her experience with the main problems with inventory management and how to solve them.
This topic is more relevant than ever, now that Amazon temporarily stopped inbound shipments into their warehouses.
Learn from this wise lady:
1) how to deal with stock-outs
2) how to deal with excess inventory
3) what is the worst thing about purchasing more units to get a better price?
4) how to generate more cash flow through better inventory management?
5) Orion shows you how to analyze your price per unit sold and get into a profit-first mindset
6) Coronavirus updates and tips on how to deal with the hardship
7) Orion shared free access to her inventory management tools. One tool for analyzing excess stock and one for minimizing shortages.
Starting off on International Amazon Markets with Jana Krekic
In today’s video, my guest was Jana Krekic, founder and CEO of YLT Translations. Learn from Jana about the best ways to get started in international markets.
Learn about:
1) the added value of using native professional translators to translate your Amazon listings
2) what localization means
3) best tips for writing good listings for Spanish, French, and the Italian market
4) mistakes to avoid when doing listings translations
5) 2020 tip – join the newly opened Dutch market