One of the most common complaints we receive from our clients that previously worked with another agency are:
Not enough attention given to the account – some agencies start accepting too much work when they reach a certain size. This results into not enough attention given to your account. How are we different? We limit our number of clients to 20, so that each account is given the care and attention it deserves. We’re one small happy family.
Set and forget attitude – a lot of agencies take this “set it and forget it” attitude, explaining that they need more time to collect the data and optimize the campaigns accordingly. This is only partially true. While we do need some time to accumulate data in order to make informed decisions, there are a lot of things you can work on in the meantime. These things include work on your copywriting, the storefront, A+ content, split testing different listing versions for better conversion rates and more.
Not enough reporting – all our clients have a weekly call with their account manager, and in the meantime, they can talk to their account manager over Slack. This is how we beat other agencies in trying to sell a “monthly call” as some kind of exclusivity. One of our core values is strong communication with our clients. How will we achieve that if the communication is not frequent enough?
Only focusing on PPC – a lot of our clients complain that their previous agency only worked on PPC campaigns without taking holistic approach to managing their account. We consider that this is wrong and we look at each product specifically from a total sales perspective. Amazon PPC is here to help your product rank better, but there is other thing that have a big effect on this. Those are the things we pay attention to, such as: conversion rate optimization, copywriting, branding, competitive research, product validation and more.
We don’t claim to be perfect. But we do promise that we will care about you like no other agency.