Amazon Demand Side Platform

Maximize your account growth and improve profitability of your ad spend with the help of Amazonia PPC

One of the main advantages DSP has to offer is new retargeting options that never existed on the platform before.

We help sellers with a variety of audience targeting options, otherwise unavailable on Seller Central:

 

  • In-market & lifestyle: shoppers who have searched for similar products like yours, and have similar habits as your own customers
  • Lookalikes: similar demographic customers as your current ones
  • Demographic: target customers by gender, age, household income, parental & marital status, education level, and more.
  • Custom audiences made with pixel.

Why should you choose to work with Amazonia?

Our team is passionate about Amazon PPC, and loves new challenges. We offer our service in all of the offered advertising options.

WHY USE AMAZONIA PPC SERVICES?

This campaign type is one of the most common campaign types on Amazon and it was one of the first campaign types introduced on Amazon’s advertising platform. Our Amazon PPC management follow the best practice of having aroun 70% – 80% sponsored products campaigns in your account.

They are basically the “bread and butter” of this advertising platform, since their main purpose is to drive more profitability in your account. The good thing about this campaign type is that you can choose between multiple targeting options: automatic targeting or manual.

You can also choose between two targeting methods: keyword targeting or product targeting. The best thing about sponsored products campaigns is that enables you a high level of targeting granularity, so we have maximum control over your advertising spend.

amazon demand side platform

HOW IS AMAZON DSP DIFFERENT FROM AMAZON PPC?

  

While both advertising models are equally important and complement each other, DSP and PPC serve different stages of the sales funnel.

Amazon DSP as an advertising model is charged per CPM cost per thousand impressions, while PPC is charged on a pay-per-click basis. This means that when you use PPC, you will pay Amazon only when a customer clicks on your ad, while the CPM model charges you usually a fraction of a dollar every time your ad is served a thousand impressions.

This is not the only main difference. Amazon DSP serves your ads automatically, chooses the best format and placement for your ad; and gives you more audience insights than you ever had with PPC. While PPC is always going to be the “bread and butter” strategy for accounts looking to improve their profitability on Amazon, thanks to the wide array of manual targeting options available (that give you maximum control over your ad spend distribution).

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WHAT ELSE CAN AMAZON DSP OFFER ME?

 

Aside from using very detailed audience targeting, DSP can offer you a couple of new ad formats, otherwise unavailable with regular Seller Central options.

OTT (over-the-top) – OTT video ads cannot be skipped and they are usually viewed until the end of the ad. They will appear over the top of devices.

Online video ads – Online video ads appear in in-stream formats on all devices. Complement your regular display ads with a more interactive and engaging ad format. Improve your brand’s visibility by using this exclusive ad format on premium website placements.

DSP mobile app static banner ads – reach new audiences on third-party mobile applications on most mobile devices.

Use Demand Side Platform to show up on websites such as Woot, Shopbop, Zappos, Goodreads, Twitch, IMDb, and devices such as Kindle, Fire tablets, and Fire TV. These Amazon-owned websites represent the majority of ad spend on DSP in previous years. One of the advantages of using them is that you get to target the same audiences loyal to Amazon, now with less competition. The majority of advertisers still focus on the Amazon platform as their only placement, and this is your main competitive advantage.

amazon ad placements

DSP (Demand Side Platform)

DSP has become increasingly interesting to advertisers with high spend because it enables many advanced advertising options. By using DSP, you can target different audiences and demogrpahics which you find are most interested in your products. Also you can use  different ad types such as: display, video and audio. Also, DSP is exciting because it enables you access to exclusive audiences that are otherwise unavailable on the Seller Central advertising platform.

Amazon will show your ads not only on their main website but also on their whole network of website partners, websites and app that Amazon owns. Some of them are high authority websites such as IMDb, Goodreads, Audible, and many more. The exclusivity of audience targeting on DSP and the network full of exclusive placements make DSP platform well-worth it, because currently there aren’t many sellers using this platform. Therefore, there is less competition on this platform, which makes the ads more profitable.

Our Amazon PPC management processes include driving amazing results by using this amazing platform. Learn more how to enroll in DSP on Amazon.

Other types of marketing on Amazon we can do for you

We also provide additional services related to Amazon PPC Management such as:

  • Amazon Attribution program
  • Amazon Posts
  • Video ads
  • Sponsored Display ads
  • Sponsored Brands ads

THE ADVANTAGE OF WORKING WITH AMAZONIA PPC

✔️Contract length – our average client retention is more than one year. We ask for no minimum contract length, which means our clients stay because they are happy with our work, not because they have to.

✔️Custom reporting – transparency is one of our main core values, and we prepare custom reports for our clients, depending on what their goals are. Knowing your numbers is the first step on the path to business growth.

✔️Seasoned Amazon PPC experts –our PPC expertise comes from a long experience of working on other platforms such as Google and Facebook before we solely focused on the Amazon marketplace

✔️Dedicated account manager –

once you start working with us, your account will be assigned to one of our colleagues who will be the responsible person for the account. You will be able to talk to your account manager every day via Slack and have a weekly strategy call with them on top of the regular performance reporting we give.

✔️Strong communication – We’re believers that strong communication is a key to good account performance, which is why we place so much focus on this part.

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Why should you use an Amazon PPC agency instead of doing it yourself?

The benefits of using an agency instead of doing it yourself are numerous. Having a great listing on Amazon and uploading just doesn’t do the trick anymore. In the last couple of years, the competition on Amazon has changed drastically, and professional help is more than welcome in these new conditions.

Dedicated account manager – our agency provides a dedicated account manager for every account that we manage. What does this mean? Your account manager is your first point of contact, and the subject matter expert on your account. This position is given to the people with the most experience with PPC, and if possible, within your product category. The person who is your account manager will be responsible for the results generated in the account and also the person who reports on them.

Save time – using an Amazon PPC management agency will help you save time on staying up to date with trends in the advertising industry. Amazon advertising landscape is quickly changing and it is our job t stay up to date with the latest changes. Having us as your reliable partner, you no longer have to worry about that. Also, as we have insights from other clients too, we can confirm with more certainty what changes are good and what are bad for your account.

It’s cost effective – our pricing is much more affordable than hiring an in-house PPC specialist. You can hire our experts part-time and fit your account’s needs at a fraction of a cost for an in-house employee. Another great thing is that you get a true PPC expertise from us, with an attitude of an in-house employee. We achieve this through our system of assigning dedicated account managers to your account. You will always have a friendly face to rely on, and at a fraction of a cost.

Save money on ACoS – managing an Amazon FBA business can be exhausting which results in not always having the time to optimize your PPC account. When we run an audit, we always easily recognize an account that is struggling with this problem. There are a lot of opportunities to save money on advertising spend – optimizing the search terms report, adding negative keywords, keyword bid optimization and more. If all these options are under-utilized, hiring a partner to handle this part of work will be worth your while.

Grow sales – having someone closely monitor your account will be efficient for growing your sales. Our team of Amazon PPC experts can easily recognize an opportunity for growth in your account. They are always on the lookout for new opportunities and when something new arrives, we will immediately let you know and start with new initiatives.

Consultations with our agency are free of charge and not obligatory. Contact us to learn how we can contribute to your brand’s success on Amazon.

Start using DSP as soon as today. Contact our team here.

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