Why should you use an Amazon PPC agency instead of doing it yourself?
The benefits of using an agency instead of doing it yourself are numerous. Having a great listing on Amazon and uploading just doesn’t do the trick anymore. In the last couple of years, the competition on Amazon has changed drastically, and professional help is more than welcome in these new conditions.
Dedicated account manager – our agency provides a dedicated account manager for every account that we manage. What does this mean? Your account manager is your first point of contact, and the subject matter expert on your account. This position is given to the people with the most experience with PPC, and if possible, within your product category. The person who is your account manager will be responsible for the results generated in the account and also the person who reports on them.
Save time – using an Amazon PPC management agency will help you save time on staying up to date with trends in the advertising industry. Amazon advertising landscape is quickly changing and it is our job t stay up to date with the latest changes. Having us as your reliable partner, you no longer have to worry about that. Also, as we have insights from other clients too, we can confirm with more certainty what changes are good and what are bad for your account.
It’s cost effective – our pricing is much more affordable than hiring an in-house PPC specialist. You can hire our experts part-time and fit your account’s needs at a fraction of a cost for an in-house employee. Another great thing is that you get a true PPC expertise from us, with an attitude of an in-house employee. We achieve this through our system of assigning dedicated account managers to your account. You will always have a friendly face to rely on, and at a fraction of a cost.
Save money on ACoS – managing an Amazon FBA business can be exhausting which results in not always having the time to optimize your PPC account. When we run an audit, we always easily recognize an account that is struggling with this problem. There are a lot of opportunities to save money on advertising spend – optimizing the search terms report, adding negative keywords, keyword bid optimization and more. If all these options are under-utilized, hiring a partner to handle this part of work will be worth your while.
Grow sales – having someone closely monitor your account will be efficient for growing your sales. Our team of Amazon PPC experts can easily recognize an opportunity for growth in your account. They are always on the lookout for new opportunities and when something new arrives, we will immediately let you know and start with new initiatives.