Choosing the right agency partner for your Amazon brand can be tricky, especially since a lot of sellers run into disappointment multiple times with their choice. Finding a reliable and trustworthy agency is difficult, so we wrote this guide to help you make an informed decision.
Relevant experience and background in business analytics
Choose an agency partner that has years of proven experience in online advertising. Ask what is their team’s experience with other advertising platforms, such as Google ads or Meta. A good advertising manager will have experience in platforms prior to Amazon ads. Only then you will know that you are dealing with a true data analyst, and not someone who jumped on the “amazon agency gold rush” that began at the same time as the “private label gold rush” began.
The relevant experience in similar areas will guarantee you that they have better understanding of most important metrics such as: click-through rates, conversion rates, refunds, impressions, clicks and more.
Additionally, when you need to expand your brand, with agencies like this, you can keep your advertising operations all in one place, since they will be more than equipped to run Amazon DSP ads and audience targeting through AMC for you. It should be a normal thing to them.
Agency owners are members of various groups, where internal know-how and experience is exchanged
A solid agency will stay up-to-date with current trends, and will take online and offline conferences very seriously. The best agencies are present on conferences and are part of groups with similar interests where knowledge and know-how are shared.
If your agency partner is frequently attending the best conferences, chances are strong that they learn from the best experts in the industry. Usually, on conferences cutting edge technology and tools are being discussed, so visitors ensure that they have the best resources.
Flexibility
Check how flexible your agency is. The best agencies don’t have the same offer for everyone. Amazon advertising agencies who keep seller’s best interests at heart are usually very flexible in terms of pricing strategies and business models; and they will adapt to the one that works best for you. Don’t go for agency whose approach to onboarding clients is cookie-cutter. There are no two Amazon FBA businesses that are the same. Where you have rigid rules related to onboarding; know that they follow strict SOPs in every other area of their business. With strictly designed rules, it’s easy to forget about context and look at the bigger picture.
This flexibility extends to contract obligations, too. Many agencies require a minimum 3-month engagement from a seller in order to onboard them. Asking someone to commit to working with you for 90 days with no prior guarantees is just plain unreasonable. If you don’t think contract obligation is the right fit for you – you’re right. Just ask for a better deal. Amazon FBA business is very dynamic and the relationship with your suppliers, including service providers, should honor that.
Transparency
Trustworthy Amazon agency will have strong references in amazon sellers’ communities, but also on online reviews websites such as Clutch, Trustpilot, Google. Read Amazonia’s reviews here: https://clutch.co/profile/amazonia-ppc#reviews . If no one heard about an agency before, it’s probably for a reason. You can still give newcomers a chance but you do that at your own risk.
Connections
For your Amazon advertising agency partner, choose companies that are well-connected. Ask them if they know anyone directly from Amazon, and if they have account representatives for some account. Ask them if they know anyone in this industry who could help out with other parts of your business, such as: graphic design, copywriting, SEO optimization, analytics, inventory balancing, sourcing, general VAs, etc. One good recommendation could help you make thousands of dollars, and one good connection could help reinstate your account or save money on preventing mistakes.
Final thoughts
Choosing the right Amazon advertising agency is crucial for your FBA brand’s success. Look for agencies with proven experience across platforms, a deep understanding of key metrics, and flexibility in pricing and contracts. Transparency, strong community references, and valuable industry connections are also key. The right agency should not only meet your needs but also help you scale and succeed in the competitive Amazon marketplace.
If all of this sounds too complicated, feel free to contact us! We typically respond in a few hours.
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